Brand: Wendy’s

Gen Z was loving Wendy's lunch and dinner menu, but weren't nearly as interested in our breakfast. So, we didn't just want to launch a new breakfast item for Gen Z, we wanted them to launch it.

We snuck a single Chicken Strip into an order of French Toast Sticks. One TikTok food hack and a couple million views later, and Gen Z had officially invented their first menu item at Wendy's. It combined their favourite food, Chicken Strips, with one of our newest breakfast items, French Toast Sticks.