Brand: Bayer Crop Science

DK401TL, Bayer’s newest canola hybrid, offers a 7.8% potential yield increase, which translates to a potential profit increase. To help farmers make this connection, we developed an integrated campaign inspired by investment ads, and designed a digital coin to represent the product.

We positioned DK401TL as a stock, creating a digital tool that allows farmers to compare the yield potential of DK401TL against its main competitor. Additionally, we designed a direct mail piece, modeled after investment books, to demonstrate that all farmers need to secure this high-yield investment is DK401TL.