Brand: Wendy’s

Wendy’s was launching a portable new way to enjoy French toast; Homestyle French Toast Sticks. Unfortunately, people didn’t see French toast as a breakfast that could be eaten on the go.

So we created our own "influencer" and armed him with eggs, bread and a full fine dining setup. His mission was to go out into the world and enjoy a traditional French toast breakfast on the subway. This created quite a scene and set the stage for us to introduce a better alternative: Wendy's conveniently portable Homestyle French Toast Sticks.

#FrenchToastGuy exploded on TikTok, major news outlets started asking questions and commuters across the city set out to find him.