A web extension that gives you sustainable shopping advice
Student project - Created in response to a New Blood brief | 2021
While many people are interested in slow fashion, it can be time-consuming and challenging to find trustworthy, sustainable brands—especially when fast fashion items are such an easy alternative.
Tortoise is created to help shoppers shop more sustainably by providing all the information they need to make informed decisions right on their current webpage.
Tortoise is designed to be your slow fashion buddy, so it needed a look that feels approachable, friendly, and cute while also standing out from other sustainability initiatives.
Tortoise knows that fashionable people love to combine different colours and patterns, which inspires his wardrobe. From polkadots to summer florals, he loves to stay on trend with his colourful patterns. When he opts for a more neutral look, he wears his beige linens.
Tortoise enters the fashion world by collaborating with fashion influencers on social media to raise awareness at the source of the issue.
Because the most sustainable thing you can do is shop less, influencers will create outfits using the clothes they already own, paired with branded social filters to encourage their followers to get sustainable shopping advice from Tortoise.