Created in response to a Young Lions brief | 2023

Climate change and biodiversity loss are affecting Canada's environment on a massive scale, which can be difficult to comprehend unless it directly affects you. So, we made it into something people can feel and hold in their hands.

We designed this print ad to be made with biodegradable tissue paper to speak to the delicate balance in which our ecosystems hang. Addressing the fragility in a unique way will catch our target's attention and encourage them to protect the environment before it's too late.